4 Common Job Ad Mistakes

Is it possible that you are missing out on potential job candidates, because your job ad is setup in the wrong way? When you learn more about job ad writing, you will see a few major mistakes that are common among the postings. Remember that the goal of the ad is to help applicants see why they want to work for your community, and this is your chance to share the right information about the opportunity.

Here are four major mistakes to avoid:

1. No Formatting

Block text is hard to read, and many applicants skip past long, boring ads. Maximize the visibility of your ad and make the content easy to read by incorporating certain formatting features such as short paragraphs, subheadings, bullet points, bold and italics. These methods will make it easy for the applicant to scan through the job information.

2. Unrealistic Expectations

Of course you want to hire the more qualified applicant for the job, but you will drive a lot of people away by listing unrealistic qualifications in the job ad. If the qualification process is too rigorous, then people won’t make the effort to turn in an application.

3. No Information about Your Community

The job advertisement is your opportunity to share details about your community and entice great talent to apply. In some cases, the candidate may not be familiar with your community, which is why it is beneficial to include local information in the job ad posting. Share a few details about your community, and use good copywriting techniques to convey the team culture that they will enjoy as part of your administrative team.

4. Missing Call to Action

When an applicant reads through the job ad and has interest in applying for the open position, then you need to make it easy for the person to apply. If they read the job ad without finding information about the application process, then they might lose interest and continue looking for something else. Make sure that you are clear about the expectations for the application process, including the contact details and any other applicable information that they need to know before applying. 

To capitalize on the excitement a potential candidate feels after reading your well-worded and formatted job ad, give them an opportunity to apply online directly through your civic website. Allowing for immediate submissions will help to increase your potential applicant pool and help you get the right staff added to your teams.

Improve your job ads by turning them into performance profiles. While job descriptions attract individuals who want to accomplish tasks. Performance profiles attract individuals who are motivated to accomplish goals. Download our fact sheet to learn more.

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Author
Jessica Marabella

Jessica Marabella

Jessica holds a Bachelor of Arts degree in English from the University of Rochester, and a Master of Arts degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University. She has over ten years of experience in communications with a focus on writing in the digital marketing space.