If you are not broadcasting and recording your public meetings for at-home viewers, you could be missing a critical opportunity to engage a broad spectrum of citizens in public dialogue and information sharing. Additionally, if your live and recorded meeting videos are not mobile optimized, you could be missing yet another critical engagement opportunity.
As a municipal clerk, you already know that informing citizens about local initiatives, projects, and topics—particularly those for which they will go to the polls—requires a multi-channel communication strategy. What you may not realize, however, is that your citizens are searching for local government news and information not just online but specifically from a mobile device. Your mobile-minded citizens are hoping to stay informed about trending topics on their time, and they are primarily doing their research from the palm of their hand.
If your current video recording and streaming software is not mobile optimized, you could be turning away citizens who are tuning meetings out when they cannot view them on a mobile device. To better understand the value of mobile video, consider the following six staggering statistics.
Mobile Video Viewing Has Taken Over Desktop
Thanks to the proliferation of the high-speed mobile Internet and the cultural shift to anytime-anywhere digital content consumption, today’s citizens are now more likely to watch videos on their smartphone or tablet than on a desktop computer. Statista reports based on a November 2018 survey that 62 percent of responding U.S. Internet users watch video content on a mobile device, compared to only 55 percent who said the same about watching video on a computer. Statista’s data further shows that, on average, U.S. adults spent 13 minutes per day accessing video apps on a smartphone, which is more than via computer.
What these trends mean for your public meeting broadcast strategy is that your citizens expect to be able to watch video content—any content from any source—on a smartphone or tablet.
Citizens Complete Nearly 60 Percent of Searches on a Mobile Device
When your citizens search for everything from community activities and events, to election candidate platforms, they’re doing it from a mobile device more than half the time. When they find your public meeting video recordings, once enticed, they will want to view the recording immediately. Ensuring the device-agnostic availability of your dynamic content will help increase citizen engagement and help you meet your goal of building an informed citizenry.
50% of Mobile Users Will Abandon a Web Page if it Takes More than 10 Seconds to Load
Of those individuals, 60 percent will not return to the website. Citizens expect reliable, convenient access to information from their local government. A public meeting recording that is not optimized for mobile, takes too long to load, or freezes and stutters during playback will turn citizens away, and many will be hesitant to watch further content. A positive mobile experience is a positive citizen experience and will help build trust with your administration and the democratic process.
Your Citizens Will Engage with Your Videos on Mobile Social
Eighty-two percent of Twitter users watch video content found on Twitter. Sharing links to your public meeting video live streams or recorded content on social media is a valuable strategy for boosting engagement, as long as your videos are mobile-optimized, since 93 percent of video views on Twitter, happen on Mobile.
Mobile Video is a Vital Strategy to Reaching Your Next Generation of Local Leaders
Millennials, adults ages 25-34 in 2020, are the demographic that watches the most online videos, and nearly half of Millennials watch videos exclusively on their mobile device. Every municipality must find ways to engage the next generation of community leaders. While recording public meetings is a critical first step, making live streams and recordings mobile-optimized is just as vital.
By Mobile Optimizing Your Videos, You Make them Instantly More Shareable
Ninety-two percent of mobile video viewers share videos with others. This statistic means that by creating device-agnostic video content, you amplify the reach of your public meetings exponentially among citizens who care about the well-being of their community but can not attend public meetings in person.
Ten years ago, municipalities realized that the future of citizen engagement was digital. Today, they recognize that it is no longer enough to make the civic experience dynamic. It must be accessible to everyone, anytime, and anywhere, and as we begin our journey into a new decade, that means content must be mobile-friendly.