If a picture tells a thousand words, a video brings the story to life. Video has been proven to be one of the most effective ways to engage on social media. For local governments, that means that video is a powerful mechanism for sharing news, events, encouraging civic participation, building a brand, recruiting employees, and encouraging citizens to develop a sense of civic pride.
As a result of the number of social media users engaging with video, several popular video-focused social media platforms have emerged. Read on to learn what social video platforms are available to determine which is the best way to engage with your community.
YouTube currently has two billion monthly users, making it the second largest search engine in the word behind its parent company, Google, and the second most visited website of any kind behind only Google. An astonishing 500 hours of video are uploaded to YouTube every minute.
Facebook and Facebook Live
Facebook allows users to add recorded videos to posts. With eight billion daily video views on the platform, it is a popular way for individuals to share life moments, and for viewers to learn about brands and the world around them.
Not only an option for recorded or curated content, Facebook users spend three times longer watching live videos than standard uploaded content With Facebook’s live videos, page administrators can broadcast up to 60 minutes of live video which can be seen, and watched by their followers. Throughout the video, followers can “like” what they see, or replay with comments, which gives page administrators immediate and ongoing feedback while they broadcast.
Instagram’s one billion users engage with this social platform to share photos, specifically from mobile device cameras. Most heavily utilized by younger demographics, Instagram offers local governments a platform to engage with young voters. Like the shift to video made by Facebook, Instagram is has evolved to meet users’ growing interests by allowing video footage to be posted to its user streams. When Instagram introduced videos on its platform, more than 5 million videos were shared in 24 hours. Today, Instagram videos get over two times more engagement than Instagram photos.
Periscope is a social media platform solely dedicated to the broadcasting of live video. Adopted by 10 million users, Periscope is a live mobile video streaming service that is competing directly with Facebook Live. Periscope allows local governments to become their own on-the-go broadcasting stations by streaming live video and audio. Periscope's 1.9 million daily active users share 9.3 million live streams monthly.
More Than Just Social
Remember that videos aren’t just for social media. They are a great way to engage citizens who visit your civic website as well. With an easy-to-use live streaming and recorded video solution, you can effortlessly incorporate recorded and live videos anywhere on your municipal website—no advanced technical knowledge required. Consider sharing videos of such content as:
- Board meetings
- Community concerts or parades
- School sporting events
- Council meetings
- Press conferences
Tips for Engaging Citizens with Recorded and Live Video
If you’re ready to broadcast the best of your community with video, follow these best practices and sharing tips:
Tips for Recorded Video:
- Record and share your own local news stories. Tell citizens about key events, projects, and administration achievements that will impact their community. Short, informational videos have been an effective tool for communities to generate awareness and share news about local community initiatives and administrative accomplishments.
- Partner with businesses leaders in your community to share videos of local business success stories. Such opportunities help to formulate strong relationships between businesses and local government administrations.
- Engage school districts in your community to share videos of local sporting events. Proud parents in particular are likely to share such videos to their own social media sites, helping reach a larger audience.
- Share videos of community events (parades, fairs, concerts, sports, etc.). For those not able to attend in person, recorded videos allow them to still feel like they are a part of the community and its events.
Tips for Live Video:
- Host a live Q&A with community leadership. Your audience can send you questions for review. Serve as the moderator and let your mayor, county executive, or other civic leader answer direct citizen inquiries.
- Share town hall meetings and public forums. Increase your overall attendance at key community discussions by opening them up to digital attendees.
- Live stream monumental community events. Ribbon cutting ceremonies, swearing-in ceremonies, building demolitions, and parades are all engaging events that citizens may not be able to attend in person.
- Broadcast live footage of your department of public works repairing a road, installing new street signage, or repaving a sidewalk. Infrastructure is incredibly important to citizens, and seeing direct responses to their needs is sure to gain their attention and their appreciation.
If you're ready to begin engaging citizens with live and recorded video, click here to learn about CP Media from, CivicPlus®.