The online imperative is the expectation for local governments to provide services online as driven by citizens' consumer experiences.
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Unexpected. Unpredictable. Unprecedented.
These are only some of the words being used to describe the cultural, societal and industrial shifts felt across the globe due to the COVID-19 pandemic. In a matter of months, academic institutions from preschools to universities migrated to online learning, mega-corporations shut down offices and ceased work-related travel and local governments were forced to close their doors, leaving citizens searching for alternate ways to obtain critical civic services— like applying for unemployment. While no one saw the pandemic coming, it should be no surprise that COVD-19 is ushering in a permanent reliance upon socially distanced virtual engagement.
Jessica holds a Bachelor of Arts degree in English from the University of Rochester, and a Master of Arts degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University. She has over 15 years of experience in communications with a focus on writing in the digital marketing space.