Learn to Increase Activity Registrations Using Parks and Rec Software

The most valuable parks and recreation software platforms are more than just data management tools. They are powerful promotional resources that allow you to market the wide variety of activities, leagues, and classes offered by your community. Learn how to leverage your parks and recreation management software to increase registrations in your community by following our best practices below.

1. Promote Your Online Course Catalog.

Trade in your printed course catalogs for an online version built-in to your parks and rec software. Once citizens find a course or activity that interests them, they can immediately click to register, increasing your registration rates.

2. Make Online Registrations Easy.

In today’s digital-first society, your citizens will be more likely to register for an upcoming class or activity if the registration process can be easily completed online. By converting your paper registration process to digital using your parks and rec software, you’ll quickly see an increase in both new and repeat registrants.

3. Encourage Continued Participation.

One of the best times to get citizens registered for an activity is when they’ve just finished a previous course. As each class ends, send a follow-up email to all the participants directly from your parks and recreaction management software encouraging them to sign-up for your next available class. They’ll be more likely to want to continue their participation when they’re still thinking about how much they’ve enjoyed their initial session.

4. Make Sure Your Recreation Management Software is Mobile Responsive.

In 2015, mobile digital media time in the United States was significantly higher than desktop use, at 51 percent compared to 42 percent. That means citizens are researching community activities when using a smart phone. Make sure your system is capable of mobile recreation registrations.

5. Use Photos and Videos to Increase Interest.

Adding photos and videos to your online recreation web pages is an easy way to make your online content engaging, which leads to increased registration. A simple text-based page letting your citizens know you’ve opened registrations for youth soccer may garner some attention, but a beautiful photo of kids celebrating at last year’s league championship will make parents want to click to learn more.

What to look for when switching recreation management software

6. Offer Discounts for Early Registration.

Everyone loves knowing they got something at a discounted rate. Promote 10 percent off course registration fees for those citizens who register by a certain date. Such advanced registration tactics are easy to implement with a robust parks and rec software platform and they create a sense of urgency that helps you meet registration goals.

7. Include Maps with Course Information.

It may seem like a small detail, but if citizens aren’t sure where an activity takes place, it may give them just enough of a reason to hesitate to register. Include links to maps with your course description information within your online course catalog so citizens can see that your community activities are conveniently located and can feel comfortable registering.

8. Promote Registrations on Social Media.

It’s estimated that there are 2.3 billion active social media users across the globe. Whether your community is urban or rural, with 1,000 or 1 million citizens, it’s likely most are utilizing social media to engage in their community, share content with friends, and learn new information. Make sure you are promoting all available open registrations on social media. A parks and rec solution that integrates directly with your social media profiles will allow you to promote on social using a single interface.

Civic Tip: For more parks and rec management best practices, click here to sign up for our monthly CivicPulse newsletter.

9. Distribute Coupon Codes to Past Registrants.

Reward continued participation in community programs. Use your parks and rec software to generate coupon codes that can be sent to past registrants. Encourage them to use the coupon code to earn a discount on their next registration.

10. Use Data to Drive Your Marketing Strategy.

Dig into the analytics associated with parks and recreation registration web page to determine where most of your visitors are coming from. Search engines? Online advertisements? The banner ad on your local government homepage? Social media? Knowing the most effective advertising channels will help you maximize them in the future.

11. Enable Point-of-Sale Upgrades.

If your parks and rec software includes a point-of-sale solution, train your on-site staff to encourage facility memberships and additional class registrations. By viewing a citizen’s participation history and asking a few simple questions, trained staff can encourage citizens to engage in future activities.

As you work to increase your parks and recreation engagement, remember to set goals, and chart your progress. Depending on the needs of your community, your goals may be as specific as increasing the participation in a single class, or in all classes year-over-year. No matter your needs, these best practices will ensure your citizens are learning about the activities you’ve worked hard to bring them, and that they are staying active all year long.

If your parks and recreation management software isn't robust enough to serve as a marketing communication tool, it's time to make a switch. Click here to learn about CivicRec®, the powerful parks and recreation management software and marketing tool for local government.

Author
Landon Schenck

Landon Schenck

Landon holds a BBA in Management Information Systems and has over 20 years of software development experience, including developing the CivicRec software from the ground up. As the general manager of CivicRec, Landon leads the product's strategy and overall vision. He continues to personally engage with larger customers during their implementation process.