The Growing Importance of Virtual Programming

Written by Brian Stapleton

Learn how virtual programming can bring your parks and rec department additional revenue with minimal overhead.

14 Virtual Parks and Rec Activities

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The COVID-19 pandemic introduced the world to virtual yoga, online happy hours, digital birthday parties and even live-streamed weddings. Now, citizens of every generation and technology experience level are learning to embrace virtual engagement opportunities. For parks and recreation departments, virtual programing means additional revenue potential with minimal overhead. As with everything new, growing citizen participation in virtual offerings means showcasing the value of online engagement and using a diverse marketing communication strategy.

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