The COVID-19 pandemic introduced the world to virtual yoga, online happy hours, digital birthday parties and even live-streamed weddings. Now, citizens of every generation and technology experience level are learning to embrace virtual engagement opportunities. For parks and recreation departments, virtual programing means additional revenue potential with minimal overhead. As with everything new, growing citizen participation in virtual offerings means showcasing the value of online engagement and using a diverse marketing communication strategy.
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Webinar: What Local Governments Need to Know About CARES Act Funding
