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8 Tips for Local Government Community Emergency Preparedness

Your community is where thousands—maybe even millions—of citizens call home, and it’s your job to help citizens protect their home. Mothers, fathers, business owners, even children, will look to the leaders of their community for peace of mind and reassurance that everything that can be done to protect them from an unexpected disaster, has been done. To help you protect your citizens and give them the peace of mind you all want and need, we’ve compiled 8 tips for local government community emergency preparedness. Stay one step ahead of a possible disaster with these planning tips.

What is Community Emergency Preparedness?

Community preparedness refers to community-wide efforts to give citizens the training, education, and resources they need to prepare in advance against the threat of a possible local disaster at an individual and collective level. According to Ready.gov, studies on personal preparedness have shown that individuals who believe they are prepared for disasters often are not as prepared as they think, while others admit they have not developed any type of personal preparedness plan.

The Challenge for Local Government

Despite the frequency of stories seen on the news that prove the devastation of unexpected natural disasters or local violence, local governments struggle to impart on citizens the importance of preparedness. The optimistic hope that an unexpected disaster could never destroy one’s home or hurt one’s family, is a difficult misperception to overcome. The goal of community preparedness is to maximize citizens’ awareness of the importance of proactive planning, and encourage participation in disaster preparedness activities.

Civic Tip: Click here to learn how to establish an effective community emergency response team (CERT) in your municipality.

Tips for Improving Community Emergency Preparedness

1. Partner with Local Resources

Begin your planning by identifying local emergency response organizations and leaders and asking them to be part of your education and planning efforts.

2. Recruit Citizens for Participation

Use all available communication channels to recruit members of your community to participate in your emergency preparedness team. For tips on marketing communications for local government, click here to download our free eBook.

3. Schedule Regular Group Meetings

Once you’ve recruited citizens to participate in your preparedness team, schedule regular meetings that are always open for others to join and attend. The first primary objective of the group should be to develop a disaster preparedness plan. By engaging citizens in the planning process, they will be more likely to encourage friends, family, and neighbors to get involved and will help spread your message of the importance of individual and community preparation.

4. Identify Community Members with Special Needs

Make sure your emergency planning takes into consideration seniors, children, and community members with special needs. Identify all the senior centers, assisted living facilities, day care centers, schools, and adult day habilitation centers in your community. Work with their leadership to make sure you have a plan in place in the event that such facilities need to be evacuated, or receive urgent care.

5. Educate Citizens on Individual Home Preparedness

Create and promote educational materials that offer citizens tips and best practices for protecting their individual homes. For example, all citizens should have a functional fire extinguisher in their home, as well as a carbon monoxide detector. Citizens should know how to turn off home utilities such as gas, electricity, and water in the event of an emergency. Communicate the location of nearby warm and cool shelters, and include a map or listing of such facilities on your local government website for easy access.

6. Implement an Emergency Notification System

Once you’ve effectively established emergency response protocols, you’ll need an effective mass communication system to notify citizens when a disaster has occurred, or is imminent. Make sure you choose a system that leverages FEMA’s Integrated Public Alert and Warning System (IPAWS) to maximize the reach of communications to travelers, and citizens that have not already opted in to receive emergency notifications.

Download IPAWS Product Sheet

7. Encourage Signups for the Emergency Notification System

Again, using all available marketing channels, encourage citizens to opt in to receive emergency notifications via your chosen mass communication solution. An ideal system will let citizens choose how they want to be notified—either via email, text message/SMS, or voicemail. Allowing citizens to choose their notification channel helps ensure that when a message is distributed, citizens receive it and respond.

8. Establish and Communicate Evacuation Procedures.

In the event of a disaster that requires the evacuation of your community, you’ll need to plan an evacuation procedure in advance and make sure citizens are aware of the process as well. Distribute evacuation maps along with citizen utility bills, and post maps on your local government website so that citizens become familiar with all the major and alternate evacuation routes that lead out of your area.

Conclusion

Emergency preparedness saves lives. No matter how prepared your community becomes, you can’t prevent an unexpected local disaster, but you can prepare for one. By involving citizens in the planning process, regularly communicating the availability of safety information, and subscribing to a robust emergency notification system, you’ll be doing everything in your power to keep citizens and their homes safe.

Author
Ryan Strait

Ryan Strait

As the product manager for CivicReady, Ryan’s focus is on understanding the communication challenges faced by local governments in times of disaster, and ensuring the CivicReady solution offers the most efficient, and effective capabilities to allow governments to keep citizens safe and informed. Ryan leads market research initiatives relative to local government mass communications and provides local governments with needs assessments. She also oversees the consistency and quality of all CivicReady product implementations. Ryan holds a Bachelor of Science Degree in Business Administration with a major in Marketing from Kansas State University. She has over eight years of experience in marketing and consulting with a focus in mass notification technology.