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The days of set-it-and-forget-it website design are long gone. Today, your municipal website is a constantly evolving entity. As you and your staff work together to enhance and improve your municipal website by adding pages, updating content, and embedding images and videos, you’ll need to perform an analysis to better understand how your updates are impacting your citizens’ ability to use your website as an engagement tool and educational resource. By constantly analyzing your website’s performance, you can maximize your ability to leverage it as a tool to help you meet your citizen communication goals.
Your civic website needs to serve two primary purposes. Foremost it needs to serve as an effective channel for you to communicate important local news, information, and alerts. Secondly, it needs to provide your citizens with the information they are looking for while living and working in your community. This sweet spot between your needs as a website administrator, and your citizens’ needs as users of your website, marks the foundation of your civic website planning goals.
Web analytics are nothing new to the world, but many people don’t understand web analytics data well enough to make effective use of it in their jobs or businesses. You might have heard, or even wondered yourself, “How many hits is my site getting per day, per month, per year?” Or you might have heard claims such as, “Our site gets 80,000 hits per day.” The problem with both of these situations is that the person asking the question or making the statement doesn’t understand web analytics.
We at CivicPlus believe in the power of understanding web analytics and understand the implications of being able to interpret and make decisions on web analytics data. One of our goals is to help you not only understand basic web analytics data, but how to make decisions based on it. See how one of our clients has already started making this happen here.