Online Forms: The Whys, the Hows, the Dos, and the Don’ts

Watch On-Demand

Online forms embedded within your website are as vital to citizen communication and engagement today as the telephone was a decade ago. In this recording, Kelly Cook, CivicEngage® Product Director, and Jamie Shannon, CivicEngage Solutions Manager, share best practices for creating digital forms that optimize the citizen engagement process and your internal administrative workflows.

You’ll learn:

  • Why online forms are a small but powerful tool to demonstrate transparency and build citizen trust
  • How to ensure citizen satisfaction with optimal feedback loops
  • How to optimize the digital user experience
  • How our CivicEngage Form Center will allow you to leverage every best practice and save you time



Your Host: Kelly Cook, CivicEngage Product Director

Kelly has 12 years of experience as a product manager, specializing in growing and expanding products and helping them achieve widespread adoption and success by focusing on user-focused functionality improvements and positive ROI. As a CivicEngage Solutions Director, Kelly is responsible for analyzing market research and user experience data to inform the product evolution and development process. Kelly’s focus is on understanding the needs of municipal leaders and the changing landscape of citizen engagement to help ensure our CivicPlus website solutions continue to offer the features necessary for local government leaders to address citizen needs quickly.

As a visionary leader, Kelly’s product strategy begins and ends with user feedback. From managing ideal partnerships to collaborating with software engineers to understanding competitor offerings, Kelly relentlessly champions the needs of municipalities and their citizens to help her team build modern and easy-to-use engagement features. Kelly holds relentlessly high standards for the current, short-term, and long-term states of her product and her team and is committed to delivering product enhancements that are innovative and impactful.

Kelly earned a Bachelor of Science Degree in Business Management with an emphasis on Finance and Mathematics from Brigham Young University – Idaho.