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Crisis Communication in an Active Shooter Situation

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Aired on: Wednesday, June 28
Duration: 1 Hour

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Local governments face a variety of threats. One threat that every community faces is the possibility of an active shooter and gun violence.

How can your government be better prepared to communicate during and after a mass shooting? Do you have a notification tool that can send emergency alerts to warn citizens and visitors in your community? Do you have a crisis communication plan and would your government be prepared for dealing with an active shooter situation?

Our webinar discusses: 

  • The benefits of having a crisis communication plan in place
  • Best practices for wording and sending emergency alerts
  • How to utilize a mass notification system and its benefits, especially during an active shooter event
  • Demonstration of the ease of use of CivicReady, and its features such as IPAWS (Integrated Public Alert and Warning System) and geo-targeted notifications via ESRI mapping integration
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About the Hosts: Ryan Strait & Jennifer Elliott

As the product manager for CivicReady, Ryan’s focus is on understanding the communication challenges faced by local governments in times of disaster, and ensuring the CivicReady solution offers the most efficient, and effective capabilities to allow governments to keep citizens safe and informed.

Ryan leads market research initiatives relative to local government mass communications and provides local governments with needs assessments. She also oversees the consistency and quality of all CivicReady product implementations.

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As the Marketing Manager for CivicReady, Jennifer’s focus is to understand local government and emergency management’s needs and challenges communicating to citizens. She ensures that the benefits of the CivicReady system are communicated and being leveraged by our local government clients. She leads the marketing effort for the CivicReady product and assists Product Strategy with communications and implementations. 

Jennifer holds a Bachelor of Arts Degree in Mass Communications and Journalism with a major in Public Relations from Kansas State University. She has over 17 years of experience in both the public and private sector handling internal and external audience communications with a focus on marketing.