Unscrambling the Confusion about Emergency Alerts

Watch our webinar with Ryan Strait & Jennifer Elliott

Watch the Webinar

Aired on: Wednesday, February 21

Duration: 1 hour

There has been a lot of buzz in the news lately about emergency alerts- when to alert, how to alert, and who to alert in an emergency. Authorities in Hawaii recently sent an alert mistakenly, citing a missile launch emergency causing widespread panic. Emergency alerts were not sent out in the recent California fires by local officials, causing citizens to ask why the notification tools were not used to evacuate them. Does your government have a mass notification tool allowing you to send emergency alerts? Do you understand how they work and do you have access to send alerts to local TV and radio stations via the EAS system? Does your emergency communications plan allow you to send alerts through the WEA and NOAA systems? Knowing the answers to what, how and who to send emergency alerts to may someday allow your government to save lives. 

Our webinar discusses: 

  • How utilizing an emergency alert system can speed up the distribution of citizen and visitor information without requiring opt-in
  • Using geotargeting to send specific alerts
  • Recent examples of emergency alert failures and successes across the nation and in the news
  • Best practices for integrating emergency alerts into your communication processes
  • Instructions to become certified to utilize FEMA’s national Integrated Public Alert and Warning System authority

This webinar is for:

  • City and County Officials making decisions regarding their local government’s ability to communicate emergency alerts
  • Public Safety and Emergency management officials
  • Police and Fire personnel
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About the Hosts: Ryan Strait & Jennifer Elliott

As the Product Director for CivicReady, Ryan’s focus is on understanding the communication challenges faced by local governments in times of disaster, and ensuring the CivicReady solution offers the most efficient, and effective capabilities to allow governments to keep citizens safe and informed.

Ryan leads market research initiatives relative to local government mass communications and provides local governments with needs assessments. She also oversees the consistency and quality of all CivicReady product implementations.

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As the Marketing Manager for CivicReady, Jennifer’s focus is to understand local government and emergency management’s needs and challenges communicating to citizens. She ensures that the benefits of the CivicReady system are communicated and being leveraged by our local government clients. She leads the marketing effort for the CivicReady product and assists Product Strategy with communications and implementations. 

Jennifer holds a Bachelor of Arts Degree in Mass Communications and Journalism with a major in Public Relations from Kansas State University. She has over 17 years of experience in both the public and private sector handling internal and external audience communications with a focus on marketing.