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In this free, four-part presentation, participants will learn to take the steps necessary to improve the monetization of their parks and recreation activities and strengthen their community offerings. The four-part series will cover these five topics:
Wednesday, May 12, Noon CT
In this session, you’ll learn what a business culture looks like when it’s molded to fit municipal parks and recreation departments and why it’s important to engrain a business-minded culture into your day-to-day processes.
Wednesday, May 19, Noon CT
In this session, we’ll discuss the KPIs you should monitor in your parks and recreation department to track progress toward goals and measure your success.
Wednesday, May 26, Noon CT
Building on session 2, we will analyze the recommended KPIs and assess how they impact current department operations so that you can leverage them to maximize revenue potential.
Wednesday, June 2, Noon CT
In our final session, we'll help you put the strategies you've learned into practical application with a discussion on tools and tactical implementation.
During this hour-long session, Tom and Leon will answer your questions about the four-part webinar series and help you implement what you’ve learned to create revenue opportunities in your community.
Each session is 1.5 hours long and is eligible for .1 continuing education units or .4 CEUs for those who attend all four live sessions.
Those who attend all four sessions will be issued a Certificate of Completion. Sessions will be live and must be attended to receive credit. Sessions will not be recorded. To ensure you are credited properly, please register for each session separately and do not share your registration information with others.
To accurately track CEU completions, if multiple team members from your department will be attending any of these sessions, we ask that they please all register separately and log in to view the presentations from a separate desktop computer and not a mobile device.
Tom O’Rourke is currently an educator, parks and recreation consultant, and speaker. He is in his fifth year as a Professor of Practice in the PRTM Department at Clemson University. His responsibilities include teaching at the graduate and undergraduate levels and working with other faculty to assist communities, agencies, and practitioners in various capacities. Tom’s focus at Clemson is on creating innovative and entrepreneurial models and solutions to issues facing the parks and recreation field.Tom also serves in a consulting role with Brandstetter Carroll, Inc., where he is responsible for operational, programmatic, and financial recommendations for park and recreation agencies. Tom previously served as the Executive Director of The Charleston County Park and Recreation Commission (CCPRC), leading the Agency through the largest capital project budget, operational budget, and attendance growth in its history. CCPRC has been nationally recognized for operating an ever-expanding park system with little reliance on tax subsidies for growth. Previously, Tom served as the Executive Director of the Parklands Foundation of Charleston County, Inc.; he also served as the Director of the Mt. Pleasant Recreation Department in Mt. Pleasant, SC.Tom is a frequent presenter at numerous state, national and international conferences. He has also served as a member of the Board of Regents for the Revenue Development and Management School, the Supervisors Management School, and the NRPA Directors School. Tom was named as the Director of the Parks Foundations School held in Oglebay, WV. Tom has recently been elected as Council Member for the Town of Mt. Pleasant, in Mt. Pleasant, SC, where he serves as Finance Committee Chair.
Leon is the founder and President of PROS Consulting. He has more than 40 years in parks, recreation, and leisure services industry. Leon is a recognized leader in applying innovative approaches to managing parks and recreation organizations. He has held positions as Director of Parks and Recreation in Indianapolis, Indiana; Executive Director of Lake Metroparks in Lake County, Ohio (Cleveland vicinity); Director of Parks and Recreation in Jackson County, Missouri (Kansas City), Recreation Superintendent for Johnson County Parks and Recreation District. He received the 1994 National Park and Recreation Association’s Distinguished Professional Award for his progressive and innovative thinking in management of public parks and recreation entities.Leon is routinely invited to present his management and development philosophies at conferences, workshops, and training across the United States, as well as internationally. He is co-creator of the Community Values Model™️, a business model that synthesizes community and stakeholder input into a strategic plan. He regularly addresses sessions at the National Park and Recreation Conferences and has served as a board member and instructor at the Pacific Revenue and Marketing School in San Diego, California and the Rocky Mountain Revenue and Management School in Colorado. Leon is currently on the City Parks Alliance Board.Since starting PROS Consulting in 1995, PROS has worked with over 1400 park and recreation agencies across the United States and seven countries around the world in park and recreation management.
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