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Communities in Motion

Snohomish County, WA

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Residents

745,913

 

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Site Launched

02.2014

One of the features I really like is that CivicPlus takes into account the needs of Snohomish County, as well as any other jurisdiction, then listens and refines their product, ongoing. That kind of customer care and listening and changing to meet the needs for the benefit of all their customers is one of the reasons we stay with CivicPlus. Choosing them was easy. You guys got us over the hurdle of building and deploying a new website. We then look at the value proposition every time we need to think about our budget. We think about what value this communications platform has for our citizens. And we're happy to think that we've made the right choice. 

Dave Stroble, Information Services Project Manager

Community Profile

Nestled between the waters of Puget Sound and the Cascade Mountains is a mixture of small to large communities that all call Snohomish County home. The third largest county in Washington and just 45 minutes north of Seattle, Snohomish County is known for its beautiful dairy farms, green fields, and mountain vistas. The county offers an urban flare too, with access to all the amenities of big city life.

Information Services Project Manager, Dave Stroble, says this push and pull between urban and rural areas is an important consideration for his county. “We want to present as much information online as possible,” he said. “Our rural citizens are just as sophisticated as urban dwellers and want the same conveniences and access to services that someone living in a high-rise apartment does. That’s the equalizing factor of the web. And why, in 2014, shouldn’t they be able to access county services online?”

Top Engagement Tools Used

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Alert Center

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Notify Me®

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CivicSend®

Before CivicPlus

For Snohomish County, a mobile-capable website had become crucial. Thirty-percent of their web traffic was coming in from mobile devices. “People were complaining that they couldn't get what they wanted on their phone. Our county is like any other county – we don't turn on a dime necessarily. But there were the things we needed to upgrade in a hurry. Number one was a mobile-capable website. We’re a very tech-savvy county. People wanted their government services at a time that was convenient to them and on a device platform of their choosing.”

After CivicPlus

One month after the site went live, the Oso mudslide claimed the lives of 42 people. “It was a terrible tragedy that affected our community to its very core,” Stroble said. “We were immediately thrown into a situation where our website became a 24/7 portal to the world. We were leading the nightly news. Every link pointed back to our new CivicPlus site. We relied on CivicPlus because, 30 days into it, you cannot be an expert on brand new technology. CivicPlus was amazing. They even changed their corporate home page to present a message of condolence and a link for how people could help. So that was pretty huge. They thought that providing an enhanced level of support during a time of emergency was normal business. That's what they do in support of a community they partner with.”

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