“We found the CivicPlus platform provides a high level of functionality and interconnectivity at an extremely affordable cost, while enabling us to showcase our town’s spectacular scenery. This is very important to us. Banff is a small Canadian town with a big global identity — more than 3.2 million tourists visit Banff National Park every year and millions more have us on their bucket list. We needed to improve access to town information and cost-effectively engage and involve our residents in their community, and still have a knock-out site visually that inspires daydreams of mountain adventures. CivicPlus helped us achieve that.”
Visitors to the Town of Banff’s previous website would never know they were in Canada’s first and most famous national park. The town’s online presence lacked the visual impact of the natural splendor of Banff National Park, nor did it adequately represent the values and vision of the community. With an outdated platform and static content, the town was also unable to offer residents and visitors meaningful, engaging information or interactivity.
With their newly-designed website, the Town of Banff truly creates a “wow” moment for site visitors, evoking the same kind of awe that comes from physically visiting the mountain town. The site also reinforces the pride and appreciation residents have for their beautiful community. Residents can subscribe to news, access useful resources from their smart devices, check community and destination events, and connect to the most accurate and current information. Staff updates the site daily, making it the source and authority for all things Banff. And with a vigorous social media following — over 25,000 followers on Facebook alone — the Town has benefitted from being able to integrate the site and their social media platforms, resulting in even more interaction on their website.
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