Social Media Archiving in Action: The Appleton, WI Success Story

Join us for an inside look at how Appleton, WI uses Social Media Archiving to strengthen transparency, connect with residents, and simplify public records compliance. You won’t want to miss hearing from Communications Director Anindita Anaam and Special Assistant to the Mayor Timber Smith!

Wednesday, October 1, 2025, at 1 p.m. CT (11 a.m. PT | Noon MT | 2 p.m. ET)

Social Media Archiving is more than a compliance tool—it’s a powerful resource for building trust, transparency, and meaningful connections with residents. In this session, you’ll get a behind-the-scenes look at how Appleton, WI pairs social media archiving with innovative outreach methods to connect with all corners of their community. From their highly successful city podcast to thoughtful use of multiple social media platforms, they’ve found ways to make residents feel informed, involved, and heard. You’ll walk away with practical takeaways and proven approaches you can adapt to strengthen transparency, reach diverse audiences, and streamline public records compliance in your own community.

About the Hosts:

Anindita N. Anaam

Communications Director for the City of Appleton, WI

Anindita Anaam is the Communications Director for the City of Appleton, where she oversees strategic communications, brand storytelling, and public engagement initiatives that connect residents to their local government. She specializes in crafting clear, inclusive, and impactful messaging that builds trust and strengthens community relationships. Alongside her public service career, Anindita is also an accomplished Indian classical artist, nationally recognized for her work in the Kathak dance tradition. This dual expertise in civic leadership and the arts informs her creative, people-centered approach to communication and storytelling.

Timber Smith

Special Assistant to the Mayor of the City of Appleton, WI

Timber Smith serves as the Special Assistant to the Mayor for Community, Culture & Belonging for the City of Appleton. In this role, he leads civic engagement and outreach initiatives that help foster a welcoming, inclusive community for all residents. A thoughtful people leader with a strong background in organizational development and public service, Timber builds bridges across departments and neighborhoods to strengthen community connections. He also co-hosts the Appleton Engaged podcast with Andy Anaam, highlighting stories of collaboration, leadership, and public service throughout the city.