The 2020 Atlantic hurricane season shattered activity and cost records. With hurricane season in North America in full effect, now is the time to prepare yourself and your citizens.
Whether you are in a community historically impacted by the threat of hurricanes or located in a coastal community typically spared during hurricane season, take a moment to review our hurricane preparedness and citizen communication strategies. As our nation collectively holds its breath and continues to monitor the skies and seas for the next few months, every community should be proactively prepared with a safety communication strategy.
Hurricane Season and Destruction in 2020
According to the National Oceanic and Atmospheric Administration (NOAA) 2020 data, the hurricane season:
- Was the fifth costliest Atlantic season on record
- Was marked by 30 named storms and 12 storms making landfall in the U.S.
- Incurred $51 billion dollars in property and other damages
- Caused 430 recorded U.S. deaths
Communities at Risk
According to NOAA, 88 percent of major hurricane strikes in our nation’s history have hit Florida or Texas, and 40 percent of all U.S. hurricanes have hit Florida.
According to an article from the USA Today, the ten U.S. counties most vulnerable to hurricanes include:
- Desoto, FL
- Houston (County), TX
- Polk, TX
- Issaquena, MS
- Highlands, FL
- Avoyelles, LA
- Walker, TX
- Wilkinson, MS
- Glades, FL
- Kemper, MS
While coastal and southern coastal communities are most at risk of a hurricane, even the almost entirely landlocked state of Pennsylvania once fell victim to a hurricane back in 1898. Other states that have taken a direct hurricane hit since 1851 include:
- New Hampshire
- New Jersey
- New York
- North Carolina
- Rhode Island
- South Carolina
If your city, county, township, or other municipality is located near the coast in any of these states, review our hurricane preparedness citizen communication tips below.
Hurricane Preparedness Citizen Communications
Each year, at the start of hurricane season, distribute the following hurricane safety reminder communications to your residents:
Hurricane Safety Preparedness
- Know if you are in an evacuation zone, and know your evacuation route(s).
- Assess your home to determine if it is vulnerable to flooding, storm surge, or wind damage. If it is, proactively work to make the improvements necessary to mitigate structural damage should a storm
- Help mitigate the risk of damage to your home by removing potential hazards around your property. Trim trees, secure or store loose backyard furniture and clear clogged rain gutters.
- Keep a list of emergency contacts in an easy-to-find location in your home that includes local emergency management offices, local law enforcement, hospitals, utility providers, fire and rescue services, and your property insurance agent.
- Keep emergency food and supplies stocked in your home, such as bottled water, a first aid kit, battery-operated flashlights, and canned food.
- Sign up to receive notifications, weather warnings, and safety alerts from your local government.
- If you are advised to evacuate, do so for your own safety and security.
Safety Tips When a Hurricane is Imminent
If you are in the imminent path of a hurricane and were not able to evacuate, follow these safety procedures:
- Stay at home and let friends and family know your location.
- Close storm shutters and stay away from windows.
- Turn your refrigerator to the coldest setting and only open when necessary to preserve food if your power goes out.
- Ensure your vehicle is full of gas and stocked with extra clothes and emergency supplies.
- Charge your cell phone to ensure you have as much battery life as possible if you lose power for any period of time (which could range from minutes to days).
- Check the latest news from your local government and NOAA regularly.
Hurricane Recovery Tips
If your home has been damaged or destroyed, the recovery process will take time, but know that there are resources available to you to help ease the process of starting over. To minimize further risk to property or personal safety, follow these tips during the days immediately following a hurricane:
- Return home only when authorities have advised it is safe to do so.
- Beware of debris and downed power lines.
- Avoid walking or driving through floodwaters.
- Avoid floodwater as it may be electrically charged from underground or downed power lines and may obscure dangerous debris.
- Continue to watch and listen for updates, news, alerts, and instructions from your local government.
Local Government Emergency Communication Best Practices
If a tropical storm or hurricane is projected to impact your community, follow these emergency preparedness communication best practices:
Communicate Early and Often.
For news, updates, alerts, and instructions during a natural disaster, citizens will turn first to their local government leaders. Keep citizens informed from the start of the event all the way through the recovery efforts. Share relevant and actionable information such as links to evacuation routes and emergency shelters, safety tips, and the latest news and updates on the recovery efforts.
Maintain a Calm Tone in All Communications.
Your citizens will feel more confident that their community is being protected and that their safety is maintained if all your communications utilize a calm, confident, and informative tone. In addition, make sure all news, updates, and information that you distribute have been verified and validated. During an emergency event, when a variety of credible and informal sources are all sharing information rapidly, the distribution of inaccurate information may complicate safety efforts.
Use All Available Channels to Distribute Safety Information, News, and Updates.
This should include social media, your local government website, text messages, phone, and email alerts. In addition, an emergency mass notification system can help expedite multi-channel communications.
Tap into the IPAWS Network.
Created by FEMA, the Integrated Public Alert and Warning System (IPAWS) leverages national emergency communication channels such as emergency alert systems (EAS), wireless emergency alerts, NOAA weather radios, and public TVs, and signage to provide area-specific alerts in times of emergency. It enables you to reach as many people as possible, including those who have not previously opted into emergency notifications, including visitors and nearby travelers.
By communicating preparedness and safety information to citizens regularly, the number of annual hurricane casualties can be reduced. Click here for more information on how an emergency mass notification system with IPAWS can help you reach as many citizens as possible with emergency news and safety instructions.