5 Critical Local Government Goals Impossible to Achieve Without Government Communicators

From public information officer (PIO) to policy communications advisor, social media manager to speechwriter, the titles and responsibilities of government communicators vary widely. Working strategically behind the scenes, these local officials carry out vital functions to improve how local governments interact with their communities. Their efforts bring people together and promote greater trust in government, helping to develop thriving communities.

In honor of Government Communicators Day on February 24th, we’d like to recognize the professionals without whom meaningful interactions between governments and their residents wouldn’t be possible. Here are five critical goals of local government that government communicators work to achieve.

1. Public Outreach and Education

By leading campaigns to educate and connect with residents, government communicators increase public awareness and understanding around topics that affect the health, safety, and well-being of the community. They organize events such as public meetings and utilize polling tools to address timely, sensitive topics and explain new initiatives that affect residents’ everyday lives. Outreach might also include collecting information and feedback from residents to inform and strengthen these initiatives, ensuring they’re serving the community in ways that really matter.

With clear, personable communications, government communicators can increase the transparency of operations and get the public on board when new legislation is being developed or launched. They connect with residents to help them understand complicated issues and play an essential role in shaping the civic experience.

2. Community Publicity

As skilled specialists knowledgeable in how to deliver the right message through the right medium, government communicators are great at spreading awareness and sparking conversations around what the community has to offer. When the local government agency or notable residents within the community receive awards and recognition, government communicators develop creative ways to amplify and promote those accomplishments across multiple channels.

By shining a spotlight on local achievements that deserve to be celebrated, government communicators increase community pride and help even non-residents understand what makes a particular community special.

3. Crisis Communication and Emergency Response

Government communicators are as essential in times of crisis as they are for promoting positive press. They are the strategic masterminds behind crisis communications that allow local governments to communicate with accuracy and transparency during emergencies and controversies.

These moments can be critical turning points that establish residents’ perceptions of government for years to come. During these times, government communicators provide residents with clear and comprehensive information essential for upholding the community’s trust.

4. Community Engagement with Government Initiatives

Initiatives and programs designed to enrich the lives of residents won’t make an impact if no one knows about them. Government communicators have the ideal skill set to raise awareness around everything from classes happening at recreation facilities to financial relief programs and free resources.

Their ability to communicate effectively through multiple channels helps get the word out so more people can take advantage of everything their community has to offer — including more chances to connect with their neighbors and flourish.

5. Digital Transformation

With their roles being more fast-paced and digital than ever before, government communicators have a keen understanding of effective technologies and are some of the strongest advocates for their adoption.

They champion the use of tools that streamline internal processes and provide better user experiences for residents. They’re also savvy proponents of solutions that help agencies uphold compliance in the modern world, such as Social Media Archiving software. With their specialized knowledge of how local governments can holistically improve the way they interact with residents and vice versa, government communicators are uniquely positioned to push for technology investments that radically change and improve operations.

Government Communicators Work Behind the Scenes, but Should Never Be Overlooked

When communication between local governments and residents is lacking, so is transparency and trust. Government communicators serve a vital role within their agencies as masters of communication and content strategy. Without them, tackling the challenges that stand in the way of governments connecting with community members would be nearly impossible. They work tirelessly in the background to foster relationships that make communities into places people are proud to live in. This Government Communicators Day, let’s give them the recognition they deserve.