A Transition Toward Efficiency

Transition to Recreation Management Software

CivicPlus ® explored the transformative journey of our valued customer, in parks and recreation, Campbell, CA, as they transitioned from their former system, ActiveNet, to the CivicPlus Recreation Management software. The transition was primarily driven by the desire to enhance user-friendliness and optimize various operational processes, resulting in improved staff performance and customer satisfaction.

Investing in User Experience: The Value of CivicPlus

One of the key benefits Campbell derived from this transition was a significant enhancement in their user experience for their residents and patrons of their parks and recreation department.

A Seamless Transition: Leaving Behind ActiveNet’s Challenges

The implementation with CivicPlus’ Recreation Management solution was a significantly different experience from Campbell’s previous implementation experience with ActiveNet, which required extensive manipulation to meet their needs. With CivicPlus, such workarounds were no longer needed, leading to a smooth transition for Campbell’s operations that better aligned with their business processes.

For example, this alignment allowed their team to transition their entire facility reservation process online. With the alignment of business processes, Campbell’s parks and rec department was able to eliminate two positions. One position was an office specialist, who was solely dedicated to permitting facilities; now with CivicPlus, that process has been automated. The other role was an activity guide. With ActiveNet, all of the information would be submitted to the Activity Guide where a document was created to house all of the information to be imported into ActiveNet’s system. Whereas, now with CivicPlus’ export function, Campbell recreation coordinators and supervisors can input their own information while a contractor handles the manual work and export. This is a major cost-savings for Campbell, because they have been able to realign their department focus more on programming and less on administrative task work.

Internal and External Benefits: Improved Facility Availability

Switching to CivicPlus has proved beneficial both internally for the staff and externally for residents. The feature allowing staff and residents to check facility availability not only enhanced staff self-sufficiency but also improved the user experience by reducing the need to make calls to confirm availability.

Surpassing Expectations: User Feedback Amidst the Pandemic

Despite the challenging circumstances surrounding the COVID-19 pandemic, the transition to CivicPlus yielded positive feedback from users. Notably, there was a significant increase in the use of the system among customers aged 50 and above, leading to a reduction of in-person registrations. Merriman specifically pointed out, “The number of 50 plus customers who are using the system versus the previous registration system is a lot. I mean, I don’t know what the percentage technically would be, but we were managing a lot more in-person registrations for people who were not interested in doing it online before.

Process Improvement: Redefining Facility Reservations and Activity Guide Processes

Transitioning to CivicPlus marked a considerable improvement in various processes. The ability to streamline the facility reservations process and revamp the activity guide process led to significant cost savings, staff reallocation, and enhanced focus on programming.

The transformation that has been witnessed by Campbell, CA, and its residents is remarkable. The residents, especially those over 50, have transitioned from in-person to online registration, highlighting the user-friendly nature of CivcPlus’ Recreation Management solution. The phrase “It’s a no-brainer” says it all. CivicPlus has not only made things more efficient for Campbell’s parks and recreation department but has also improved the customer experience significantly. The Recreation Management software is described as “super helpful” and a “time saver”. Looking ahead, the excitement is palpable, as the alignment of business processes with CivicPlus’ Recreation Management solution has led to less manipulation and more straightforward operation. The elimination of manual workaround, previously a “pain,” and the automated process brought by CivicPlus, signals a future where Campbell’s Parks and Recreation staff can focus more on programming and less on administrative work. The partnership with CivicPlus has indeed brought about a positive revolution in the operations of Campbell, CA’s, parks and rec department, promising an even more efficient and user-friendly future.