Race City USA Races Ahead: How CivicPlus® Is Driving Efficiency in Mooresville’s Parks and Recreation Department

Nestled in the heart of North Carolina, the town of Mooresville is a vibrant community that boasts an active outdoor culture and a rich history that’s well-preserved for future generations. Known as “Race City USA,” Mooresville is famous for its deep roots in auto racing, which have spurred significant growth in its recreation department over the years. Committed to fostering this energetic community spirit, the Mooresville Parks & Recreation Department plays an instrumental role in facilitating leisure and community activities. From coordinating racing events to maintaining a myriad of parks, its employees work tirelessly to ensure residents have access to a broad range of recreational offerings, a mission made possible through innovative solutions like CivicPlus.

Confronting the Obstacle: System Limitations

Initially, the Mooresville Parks & Recreation Department was facing several operational challenges. As Candace Cline, the Administrative Coordinator for the Mooresville Parks & Recreation Department, pointed out, “We used to handle everything manually. The process was tedious and allowed room for errors. In addition, our previous system did not fully meet our needs, despite its compatibility with our financial software.”

Adopting CivicPlus’ Recreation Management Solution: A Strategic Move

Recognizing the need for a more efficient system, Mooresville chose to return to CivicPlus and implement Recreation Management.

Riding the Wave of Improvement With CivicPlus

Implementing Recreation Management resulted in significant improvements for the Parks and Recreation Department. Cline emphasized the decrease in the number of phone calls the department receives as a significant advantage.

“Citizens would call to inquire about availability and timing for different programs. With the detailed information available on the Recreation Management platform, these calls have significantly reduced, saving the department valuable time each day.” Additionally, the online registration system made it easier for community members to register for programs, streamlining the overall process.

Customer Support and Experience With CivicPlus

Along with operational efficiencies and community engagement benefits, the Mooresville Parks & Recreation Department also enjoyed excellent customer service from the CivicPlus team.

Throughout its journey with Recreation Management, Mooresville Parks & Recreation has had an exceptional experience with CivicPlus’ customer support.

“The support is helpful, knowledgeable, and very quick to respond if you have a question,” noted Cline.

The team at CivicPlus consistently showed dedication to addressing Mooresville’s needs and finding solutions to their problems. Their commitment to quality service and assistance has not only eased the transition back to Recreation Management but has also left a lasting impression on the department.

Turning Investments Into Impact: The Economic Gains of CivicPlus’ Recreation Management Software

In addition to the exceptional customer support, the implementation of CivicPlus’ Recreation Management solution has also proven to be a wise financial decision for the department. One of the remarkable benefits of using CivicPlus’ Recreation Management software is the significant return on investment that the Town of Mooresville has experienced.

Cline mentioned, “We’ve seen an increase in our registrations, which I believe is due to the ease of use of the system.”

This enhanced user experience has translated into more engagement from the community, thus boosting revenues for the Parks & Recreation Department. In addition to financial gains, the streamlined operations and increased efficiency provided by Recreation Management have resulted in considerable time savings, further amplifying the system’s value for the department.

Unlocking Potential With CivicPlus

The impact of CivicPlus’ Recreation Management software goes beyond immediate results and has opened a realm of possibilities for Mooresville. Recreation Management’s vast array of features has provided Mooresville’s Parks and Recreation Department with a powerful tool to manage its operations.

“There are a lot of things that it can do that we didn’t necessarily know it could do earlier,” Cline confessed, highlighting the versatility of the platform. The department has found that exploring the software and its capabilities has allowed them to optimize its use and better tailor it to their specific needs. This continual discovery process has fueled excitement about the potential improvements that can still be achieved with Recreation Management.

Mooresville Parks & Recreation has enjoyed the partnership with CivicPlus because of this positive experience. As they continue to explore and utilize the extensive features of the software, they anticipate further increases in efficiency, user engagement, and overall operational excellence.

Adapting Recreation Management to Unique Community Needs

Besides supporting Parks & Recreation’s standard operations, CivicPlus’ Recreation Management solution has shown adaptability to meet unique needs, particularly during challenging times. This was evident when the department found an unexpected use for the software in cemetery plot management.

“One of the coolest things we did was use Recreation Management for our cemetery plots,” shared Cline. “We were selling them through our office, and we needed an online method. So, we put our cemetery plots in Recreation Management.”

This innovative use of the CivicPlus Recreation Management software once again demonstrated its flexibility and versatility, managing an unusual, yet important aspect of community services, while maintaining user-friendliness and accessibility.

Looking to the Future With CivicPlus

The impact of CivicPlus’ Recreation Management software on the Mooresville Parks & Recreation Department’s operations has been nothing short of transformative. With its intuitive design, the platform has streamlined processes, optimized efficiency, and fostered stronger community engagement.

As Candace Cline affirmed, “There were no negatives to the CivicPlus Recreation Management solution,” attesting to the seamless transition back to the platform and its comprehensive capabilities. With the continued exploration of Recreation Management’s diverse features, the department foresees an even more effective, responsive, and community-focused future. In summary, the partnership between Mooresville Parks & Recreation and CivicPlus, encapsulated by the use of Recreation Management, symbolizes the power of technology to enrich community life and enhance public service delivery. It is a testament to how a municipality can leverage digital solutions to create more vibrant, active, and connected communities.