We've seen a shift in how local governments use citizen relationship management (CRM) solutions; staff are focusing on a service-oriented, resident-first strategy where community members are encouraged to have their voices heard.
What is helping local governments drive this resident-first focus? Personalization.
Giving each resident interaction the personal touch of special care and attention paid to the overall experience is the future of successful resident relationship strategies for local government.
Download our white paper and learn how you can leverage a CRM to increase more personal and meaningful civic experiences in your community.