Eight Best Practices

For Video Streaming Your Local Government Meetings

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The average citizen in your community is over-committed and over-scheduled, but that does not mean that they do not care about the policies, initiatives, and developments taking place in their hometown. Fortunately, the average citizen in your community is also frequently tethered to one of several digital devices, including desktops, laptops, tablets, and mobile phones. At the intersection of civic responsibility, digital connectivity, and an overbooked calendar lies an opportunity for municipal clerks to leverage the latest technology to keep citizens informed by making it easy to participate in public forums anytime, anywhere, from any device.

If you are not live streaming and sharing recordings of your public meetings with your citizens, now is the time to invest in the necessary hardware, software, and training. According to the Pew Research Center, 28 percent of adults cite streaming services such as Netflix and Hulu as their primary means of watching television, and the trend is even higher among younger generations of voters, with 61 percent of adults ages 18 to 29 mostly using streaming services. This shift in entertainment consumption is creating a citizenry that is not only comfortable with, but experts, access to on-demand video. In addition, live video allows communities to enable observation and participation in public forums, meetings, and discussions by a greater number of civic-minded citizens and to do so affordably and in a way that makes it easy for citizens to engage with their civic leaders, no matter where they are.

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