Future-Proof Your Parks and Rec Promotional Strategy

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In an era where local governments and their parks and rec departments are resource-, staff-, and budget-strapped, you cannot afford to implement any programs that you cannot easily replicate. That philosophy is true when it comes to your parks and recreation activity and league offerings, but it also applies to your marketing and promotions.

Having the benefit of seasonal cyclicality, parks and rec departments can maximize their advertising and promotion efforts by building sustainable and repeatable marketing initiatives that can easily be implemented at the same time every year to educate both long-standing and new residents about everything your community has to offer.

By following this approach, you can effectively future-proof your parks and rec marketing strategy—which means stress-proofing your team too.

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