Your Key to Citizen Engagement

Lies in Your Digital Data

Confused by your website metrics? Not sure which data points are most valuable? Trying to form a strategy based on analytics reports that have you overwhelmed? In this eBook, we break down the most important website data points that are critical to helping you identify opportunities to enhance your citizen engagement and help you turn your analytics into actionable strategies.

You’ll Learn:

• The basics of website traffic data
• What heat mapping is and why you shouldn’t solely rely on it
• The data you need to analyze your civic engagement goals