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# Social Media Archiving

Ultimate Guide to Public Sector Social Media

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The Ultimate Guide for Public Sector Social Media covers the five most important lessons for sustainable social media. Whether new to the job, or a seasoned expert looking to optimize, this guide isn’t just a resource to protect your organization, but a tool to help strengthen your outreach while maintaining public trust.

Public Sector social media is far from easy, so if we can’t make your job easier, we want to help make it more efficient.

In these five lessons, you’ll discover:

  • Techniques for educating personnel and engaging your community without risk
  • How to set up your social media operations for safety and success
  • Tactics to manage crises with effective and efficient communication
  • Strategies for handling opposing viewpoints, negativity, and inaccurate comments
  • Establish best practices for long-term success and compliance