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# Parks & Recreation

Maximizing Community Engagement: Election Season Strategies for Park and Recreation Leaders

Elections present unique opportunities for park and recreation leaders. The election season engagement strategies in this fact sheet can not only help improve voter turnout but also strengthen resident relations, resulting in more vibrant, inclusive, and resilient communities.

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During election cycles, community engagement becomes significantly more crucial for park and recreation leaders. Engaging the community helps leaders better understand resident needs and preferences to tailor programs and services accordingly. Moreover, active involvement in the election process demonstrates the parks and recreation department’s commitment to civic participation and public welfare, enhancing its reputation and influence within the community.

By leveraging election season engagement strategies effectively, park and recreation leaders can foster connections with residents, showcase the impact of programs and services, and build support for parks-related ballot measures and future initiatives—all while tackling issues such as:

  • Transparency and accountability: Local government is facing growing pressure to operate with transparency and accountability, especially in light of heightened public scrutiny during election seasons. Residents expect clear communication and openness in decision-making processes.
  • Equity and inclusion: There is a growing emphasis on promoting equity and inclusion in public services, including parks and recreation. Leaders must identify and address disparities in access to recreational facilities and programs, ensuring all residents are afforded equal opportunities to participate.
  • Environmental sustainability: Many park and recreation leaders are expected to incorporate sustainable practices into their operations and initiatives, embracing everything from green infrastructure projects to conservation efforts.
  • The Amazon effect: Like it or not, Amazon has shaped what the public expects from digital interactions — a user-friendly interface, unparalleled convenience, and fast, easy self-service. Park and recreation professionals must leverage technology to connect with community members, solicit feedback, and orchestrate the kind of digital civic experiences today’s residents have come to expect.

Download the fact sheet now and get the strategic insights needed to navigate the complexities of local governance and maximize community engagement during this pivotal time.