When to Send Emergency vs. Routine Notifications

The first crucial distinction in a mass communication strategy is understanding the difference between emergency and routine alerts.

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Emergency alerts contain critical and time-sensitive information, often involving natural disasters, security threats, and medical crises. The primary goal of these alerts is to rapidly disseminate vital messages that can safeguard lives, protect property, and mitigate potential harm. To build and maintain resident trust, knowing the goal of an emergency alert versus a routine one is vital.

Our short infographic shares the distinctions between an emergency and a routine alert and helpful questions to ask yourself to determine for sure which is needed.

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