# Parks & Recreation
Rec Management Cultivating Opportunities By Caring Loudly
Watch Cultivating Opportunities by Caring Loudly on demand and learn how your parks and recreation department can build trust, strengthen engagement, and lead with confidence across social media.
Original Air Date: Tuesday, April 7th, 2026
Watch the Recording
In this session, you will:
- Understand the psychology behind the comment section and how to confidently engage with supporters, critics and everyone in between
- Learn how timely, empathetic responses build credibility and strengthen trust in your department
- Apply clear, practical strategies for handling negative comments, including when to respond and when to step back
- Protect your own well-being with resilience strategies and boundaries designed for social media managers
Attendees will leave with actionable approaches they can implement immediately to turn everyday interactions into meaningful community connection.
Meet Your Speaker
Social Media Specialist at Iowa Department of Natural Resources
Jessie Brown is the Social Media Specialist for the Iowa Department of Natural Resources. Jessie believes in the power of social media to inspire, engage, educate, and build quality relationships between government and residents. She has served as the vice president and Midwest representative for Government Social Media’s Member Council, led the relaunch of GSM’s Golden Post Awards, served on the board of Social Media Club Des Moines, and been named their Social Media Professional of the Year, and has been named a Top 100 Local Government Influencer twice by the national group Engaging Local Government Leaders. Jessie also works to help other social media professionals stay resilient in an often taxing and stressful field.