When a Comment Becomes a Crisis: What to Do When Going Viral Happens

Join Skagit County, WA, and CivicPlus® (formerly ArchiveSocial) for an interactive discussion about what happens when a Facebook interaction between an elected Sheriff and a local restaurant takes on a life of its own and distracts from the day-to-day business of running local government.

Communications Officer Bronlea Mishler will share her experience managing the fallout from a post that, to date, has reached over 2.9M people and has received close to 82,000 comments. She will share her experience using our crisis support offering to manage the response, take control of the conversation, and be prepared to respond to public records requests under the Washington Public Records Act.