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You likely know LinkedIn as the job talent recruitment social networking site that your human resources department uses to find quality candidates for your community. LinkedIn offers local governments many more opportunities to engage with citizens outside of employment, however. Read on to learn how to leverage LinkedIn to promote community events, local development projects, promote tourism, encourage voting, and more.
Elbow bumps are replacing handshakes, and virtual yoga is replacing hot yoga—but are these temporary measures part of maintaining a flattened curve or a permanent societal shift in how we engage with one another in recreational programming and our community? As cities and counties across the nation begin to take the first, tentative steps toward reopening facilities and office doors, the pressure to keep citizens safe is just as fervid, maybe even more. This pressure means that for parks and recreation leaders creating their summer and fall activity strategies, the issue may not be encouraging citizens to show up, it may be enabling participants to interact with one another and public equipment, safely. In working with parks and rec experts across the country, we are observing six crucial changes to the citizen engagement model for parks and rec departments in our post-pandemic society.
If we have learned anything from the COVID-19 crisis, it’s that our communities are not going to halt progress, slow down, or wait for a cure. They are going to keep moving forward and will pivot and persevere no matter the obstacles they face. That’s why they have turned to virtual meetings to maintain momentum and administrative progress while ensuring that board and council members and citizens can all stay safe and socially distanced.
The scope of news and information that municipalities need to share with citizens runs a vast continuum. Leaders owe it to citizens to communicate everything ranging from engagement opportunities (such as seasonal openings of parks and recreation event scheduling) to mild inconveniences (such as changes to brush pick-ups) to life-threatening emergencies (such as an active shooter in the community). While mass notification systems such as CivicReady® can accommodate the creation and distribution of both routine and emergency alerts, public safety and communication system administrators need to know what type of scenario constitutes a true emergency, and what notification restrictions apply to all other warning messages.
CivicPlus announced the integration of CivicPlus’ CP ConnectTM software with newly acquired SeeClickFix to create CivicService, the first, and most robust, end-to-end citizen communication, request, and work order management solution available.
When you first began working remotely at the initial apex of the COVID-19 pandemic, were you prepared? Did you have a home office space? Proper equipment? An ergonomic chair? Comfortable lighting? It has been months, and if you’re like many local government leaders, you’re still working from home. By now, you may have found a more comfortable work-life balance, upgraded your home office, and—most importantly—your pet is living his best life.
![Leverage LinkedIn to Market Your Community [2020 Updates]](https://www.civicplus.com/hubfs/Blog%20-%20Leveraging%20LinkedIn%20to%20Promote%20Your%20Community.png)
