# Social Media Archiving
Engaging Your Community Through Social Media — The Right Way
Original Air Date: September 23rd, 2025
Watch the Recording Now
Discover how the Chaska Police Department in Minnesota is transforming community engagement through thoughtful and strategic social media use. In this insightful session, Public Information Officer Hunter Panning shares practical approaches to building trust, telling authentic stories, and fostering transparency with residents.
What You’ll Learn:
- Crafting a Social Media Philosophy: Develop guiding principles that align with your agency’s mission and community values.
- Leveraging Social Media for Engagement: Utilize social platforms to build trust, credibility, and connection with your residents.
- Anticipating the Future of Government Social Media: Explore emerging trends and opportunities for public safety agencies.
- Real-World Insights: Gain practical tips and examples from Chaska PD’s own social media successes.
Who Should Watch:
This session is ideal for public information officers, social media managers, and government communicators seeking to enhance their agency’s online presence and community engagement.
Don’t miss this opportunity to learn from a real-world example of effective government social media strategy.
About the Speaker
Hunter Panning
Police Officer, Minneapolis, Minnesota
Hunter Panning is a police officer currently serving as a school resource officer in a suburb city of Minneapolis, Minnesota. Hunter sparked an interest in the policing culture and organizational leadership while earning his Master of Public Administration – Organizational Leadership & Change Management degree, in addition to his doctoral studies in industrial/organizational psychology. Hunter has interests in multiple areas of public safety, including improving the role of the public information officer and exploring the relationship between strategic public information release and a community’s sense of trust, as well as peer support and officer wellness and training programs, optimizing the role of the school resource officer, and implementing drone use in public safety. Hunter believes that the policing profession brings challenging and complex human dynamics to organizations and only the brightest leaders should be charged with revolutionizing the profession.