# Social Media Archiving
Ask the Experts from Government Social Media
Get expert insights from CivicPlus® and Government Social Media® on how to strengthen your agency’s social media strategy, increase engagement, and stay ahead of emerging trends.
Original Air Date: Thursday, March 26
Watch the Recording
If you’re responsible for managing or contributing to your agency’s social media presence, this session was built for you.
In this recorded webinar, CivicPlus® Demand Generation Manager Erin Cross joins Government Social Media® experts Kristy Dalton and Ariana Donley to answer real questions from local government communicators and share practical strategies you can apply immediately.
Originally presented as a live, interactive session, this on-demand recording gives you full access to the same expert guidance, on your schedule.
What You’ll Learn
In this one-hour session, you’ll gain:
- Practical answers to common public-sector social media challenges
- Proven strategies to improve content performance and resident engagement
- Insight into emerging trends shaping government social media
- Recommendations to strengthen your agency’s reach and communication impact
The discussion focuses on real-world application, not theory, so you can walk away with ideas you can implement right away.
Who Should Watch
This webinar is designed for:
- Public information officers
- Communications and marketing teams
- Social media managers
- Department leaders contributing to digital engagement
If you play a role in shaping how your community communicates with residents online, this session will provide relevant, actionable guidance.
Meet Your Speakers
Demand Generation Manager, CivicPlus
Meet Erin Cross, a seasoned marketing professional with a decade of experience exclusively in the B2B realm. Currently donning the hat of Demand Generation Manager at CivicPlus. With a decade-long journey in the field, Erin has become a maestro of content marketing and strategy. They bring a wealth of knowledge and a keen eye for detail to the table. Prior to CivicPlus, Erin has worked in education, finance, and technology – she has seen it all!
Ariana Donley
Social Media Manager, Government Social Media®
Ariana Donley is our team’s resident social media expert who coordinates, trains and hosts on all things related to social strategy and public engagement.
She joined Government Social Media in 2021 as a Web and Social Media Specialist and has a Bachelor’s degree in Journalism and minor in Human Rights from Southern Methodist University.
Ariana worked for TV news stations in Texas, Oklahoma and Alabama, applying her multimedia journalism skills in crime and courts reporting as well as anchoring. She initially served the Birmingham Police Department as a Crime Prevention Officer and later as the department’s first Public Relations Manager.
She is passionate about GSM’s mission to provide help and resources to government social media communicators and enjoys the positive and supportive team work environment. She also enjoys hosting and moderating webinars periodically to help GSM members get answers to their questions and was honored to serve as emcee for in-person events during the Government Social Media Conference in 2022, 2023 and 2024.
During time off, you will find Ariana playing with her three young children, working on a DIY home improvement project with her husband, reading a good book or enjoying the great outdoors with her favorite canine companion.
Kristy Dalton
Founder and Chief Executive Officer, Government Social Media®
Kristy Dalton is the founder and CEO of Government Social Media, the largest network of government social media professionals. She served in government for years, launching city social media profiles in 2008 when government agencies were just beginning to explore social media.
She became known across the country as the creator and host of “GovGirl”, a unique online video show sharing successes and challenges in digital government, and subsequently penned a column in Government Technology magazine.
Kristy authored the first Social Media for Government course for the LinkedIn Learning platform Linkedin, and she’s the executive director of the Government Social Media professional association, which she founded in 2015 to support those who handle social media for public sector agencies.
Kristy created the Government Social Media Conference – the largest social media conference specifically for government. The event brings government employees together with representatives of social networks like Facebook, Twitter, Instagram, Nextdoor & TikTok.