East Point, GA: Maximizes Communication with SeeClickFix 311 CRM

Imagine you’re the Public Information Officer in the City of East Point, GA. You’re the main line of communication between the city and its residents. People rely on you to get the word out on all kinds of updates, from emergency warnings to volunteer opportunities. How do you share this information in a way that is reliable, efficient, and effective?

For Shannon Wiggins, this isn’t a hypothetical question. She really is East Point’s PIO, and it’s her job to get crucial information out to the community every day. To do this, she uses the Notices feature within her SeeClickFix 311 CRM to send updates directly to her residents’ mobile devices.
“It’s a great communication tool for me,” she says, “and another avenue I can use to get information out to the community.”

Wiggins uses Notices to share all kinds of information, but generally breaks it down into four categories:

1. City events, like the mayor’s Family Fun Day or the Parks Department’s Spring Festival.
2. Emergency events, like a power outage or water main break.
3. Common service updates, like road closures.
4. Opportunities to engage in the community, like participating in the city’s 2020 census committee, or joining the mayor’s “Volunteering in The Point” program.

How does she know these Notices are working? The numbers tell the story.
When Wiggins joined the City in 2017, there were only 300 people receiving these notifications. Thanks to her diligence in getting the word out about the SeeClickFix app, there are now over 1,000 signed up to receive her updates. According to Wiggins, many of these sign-ups can be attributed to the fact that the SeeClickFix 311 CRM allows residents to submit non-emergency requests to City Hall. However, she says the ability to receive timely information about the city is also a major draw.

She also sees the effects of these Notices in the responses from her community. People share screenshots of her Notices on social media. They call in referencing a Notice they received that day, and ask how they can get involved with local volunteer efforts. They show each other Notices on the street and at local events. “The word of mouth has been so huge,” says Shannon.
Wiggins has sent out more than 70 Notices in 2019 alone, and plans to keep going strong.
If you’d like to learn more about our SeeClickFix 311 CRM, click here to schedule an appointment with one of our solution experts.