# Citizen Relationship Management
Watch on Demand: Create Personalized Resident Interactions with Constituent Profiles
Original Air Date: Thursday, January 26, 2023
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Our SeeClickFix 311 CRM solution is more than a request management system. It offers customer relationship management capabilities so that you can store and refer to individual resident correspondence and offer the type of personalized service that results in positive civic experiences.
In this recorded presentation, our solutions director, Cari Tate, shares how our software’s Constituent Profile feature optimizes your investment in a CRM system and, more importantly, can help you delight residents with every digital interaction.
About Your Host
Cari Tate
Cari started at SeeClickFix in 2014 as a Client Success Manager. As the company grew, she became the Director of Customer Success for SeeClickFix. In July 2020, she was promoted to Solutions Director for CivicPlus’ Mass Notification and SeeClickFix 311 CRM solutions. In her position, Cari utilizes her expertise and customer experience for product strategy and development. In addition to graduating with an MBA from Southern Connecticut State University, her prior adventures include marketing for the architecture firm responsible for restoring the U.S. Capitol dome, serving on a humanitarian hospital ship in Africa, and working for a U.S. Congressperson. Cari lives near Denver with her husband and two kids. On the weekends, you’re likely to find Cari hiking the mountains foraging for wild food, paddle boarding on the lake, or helping with the music/photography studio she co-owns with her husband.