# Web Accessibility
Social Media Playbook for Parks and Recreation
Get best practices, common challenges, and proven ways local parks and recreation departments can use social media to reach residents.
Get the eBook
When a registration window opens, residents aren’t refreshing a municipal homepage for info. They’re checking their social apps: 66% of U.S. adults find out about local events primarily through social media.
Parks and recreation teams already know social media matters. The real question is: Is it being used strategically? Get the guidance your team needs to turn social media into a more effective tool for program promotion and participation.
Inside this playbook, parks and recreation teams will learn how to:
- Turn social media engagement into program registrations and attendance
- Align posts with registration timelines, events, and program goals
- Measure what matters, beyond likes and impressions
- Build a consistent, manageable posting strategy without overextending staff
- Create a seamless path from social posts to registration