# Citizen Relationship Management
Building Trust Through Technology — A Modern Approach for Local Government Leaders
Discover how 311 CRM software can improve your agency’s responses to resident requests.
Original Air Date: October 1, 2024
Watch the Webinar Recording
As a local government leader, you understand that your ability to serve your community depends on how residents view your administration. When trust is low, so is engagement, diminishing opportunities to work with community members and make improvements.
According to our national survey, more than half of residents who lack trust in their local government want technologies that increase communication and engagement. It’s a frustrating experience when community members don’t know how to contact the agencies responsible for handling issues such as potholes, late garbage pickup, or downed power lines. When responses to complaints are delayed due to sluggish, fractured internal processes, it can leave residents with the impression that local government is ineffective and inattentive to their needs. To build a trusting, positive relationship with residents, governments must employ software solutions that make it easy for community members to engage with agencies and for agencies to respond to their needs.
In this webinar designed specifically for elected officials, we explored technology’s potential to enhance resident trust and satisfaction. The presentation explains strategies and tools that officials can use to transform government interactions with residents, including:
- Digital self-service solutions that enhance resident satisfaction and engagement
- Techniques for making government actions more transparent and comprehensible through technology
- Best practices for creating informative municipal websites and using digital tools for better service reporting
- Tips on how to secure resident support for technology investments that address quality-of-life issues and improve communication
Elected leaders can foster more engaged, informed, and trusting communities by embracing digital solutions and enhancing operational transparency. Watch the recording of this webinar, originally aired live on October 1, 2024, to learn how you can increase confidence in your administration. Fill out the short form above to start watching.