Images are powerful pieces of digital content. When used wisely, they can be more impactful in motivating behavior than a page of text. As humans, our minds are simply wired to process images and associate them with emotions, sensations, and memories more quickly than text. While our brains decode text in a linear, sequential manner, they decipher images instantly. What that means, is that your brain interpreted the header image associated with this blog, faster than it could read the ten-word title. In fact, according to researchers, 90 percent of information transmitted to the brain is visual, and our minds process images 60,000 times faster than text.