# Social Media Archiving
Engaging Your Community with Strategic Social Media Management
A look at social media's role in government today, and 4 effective steps to build your strategic approach
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Frustrations like platform volatility and online harassment have led some municipalities to rethink their approach to social media. Some are leaving platforms like Facebook and X (formerly Twitter) altogether.
When governments go silent, however, misinformation and confusion often fill the void. With time, trust erodes, residents feel ignored, and public servants lose touch with their communities.
In this eBook, we explore the enduring value of strategically managed social media accounts, share success stories, and offer best practices for taking an effective approach to engaging residents through social media.