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Your phone rings. It’s your public works department manager. He’s calling to tell you that one of his seasoned managers has just put in his two weeks’ notice. Your immediate reaction? You see dollar signs dance in front of your eyes, and envision stacks of resumes piling up on your desk. With a heavy sigh, you plan to open a talent search for a replacement, but all you can think about is the cost to your already strained bottom line to recruit, identify, hire, and train another new employee.
Remember the days where the words “You’ve Got Mail” were a surprise and a thrill? Today, despite the widespread adoption of mobile devices, social media, and other digital communication systems, email is still one of the most effective ways to communication with any audience—and that includes local governments communicating important news and information to their citizens. To help you strategize an effective email marketing campaign for your community, read our email best practices, tailored for the public sector, below.
One common mistake made by local government human resource (HR) and department managers is to view recruiting and employee engagement methods as two separate tasks. Once you understand more about employee engagement, you will see that these two aspects of local government administration are closely related. In fact, the first and most important step of employee engagement happens during the recruiting process.
Your community has a wide variety of recreation events to offer citizens all year round, but continually promoting and advertising each one can feel like just as much work as their overall administrative management. Social media is a great, inexpensive, way to promote recreation activities in your community, and with the proper tools and processes in place, it doesn’t have to add much time to your existing promotional processes and workflows.
When Facebook was first launched in 2004, it was intended only for students at Harvard University. Today, what started as a social tool for college students is the most heavily trafficked social media platform in the world. According to Brandwatch, it’s estimated that over 1.71 billion users post, share, and like, on Facebook.
If your community has earned strong citizen engagement on your social network platforms, congratulations on seeing the results of your hard work and consistent tweeting, posting, and sharing pay off. Now that you’ve developed a strong social presence, it’s time to leverage the power of that audience and promote key initiatives in your community using social network advertising. Don’t worry, social advertising doesn’t have to blow your budget. We have tips for implementing effective social advertising campaigns using both paid, and organic strategies.
You likely know LinkedIn as the job talent recruitment social networking site that your human resources department uses to find quality candidates for your community. LinkedIn offers local governments many more opportunities to engage with citizens outside of employment, however. Read on to learn how to leverage LinkedIn to promote community events, local development projects, promote tourism, encourage voting, and more.
Twitter is a microblogging platform utilized by an estimated 320 million people around the world. Do you feel confident leveraging Twitter to engage with citizens? We have what you need to help you familiarize yourself with the blue bird’s role in the realm of special media, and eight best practices for how you can utilize tweets in the twitterverse to #engage with citizens.
It’s 6 a.m. and your cell phone rings. It’s the chief of police and he’s called to notify you that one of the largest factories in your community suffered an explosion and has gone up in flames. Emergency responders are on the scene, but battling the blaze could take hours and is bound to disrupt the morning commute of hundreds of citizens. You immediately start to execute your emergency citizen notification plan. You contact the media, you place a message on the homepage of your website, and you send an email to your subscribers. As you wait for more news from the Chief of Police, you worry about all the citizens who won’t see your message before getting into their vehicles to start their morning commute.
A significant number of communities across the country are impacted by winter weather, and the threat of dangerous roads. Whether you are a typically warm and dry community, for whom a few inches of snow is crippling, or a northeast town for whom winter weather road conditions require multiple news updates per day, read these six best practices for keeping your citizens informed this winter.
Let’s face it, Parks and Recreation organizations have limited to no budget for marketing. There’s usually not a department, let alone an individual, responsible solely for marketing. If you are the administrator or activities coordinator for your local government and are looking to gain exposure for your activities, here are five easy and free strategies for marketing your events using tools you probably already have.
Do your employees value their performance reviews? At the end of the review meeting with their managers, do they feel confident that they know what they need to work on, what goals they need to accomplish, and how they will be measured over the course of the year?