Located in the Dallas/Fort Worth (DFW) area, Irving, TX is an integral contributor in a huge Metroplex population of seven million residents. Irving is known as a transportation hub, hosting several major highways, the Dallas/Fort Worth International Airport, as well as light and heavy rail lines. The City is also a center for enterprise, boasting six Fortune 500 company headquarters and ranking third in high-tech startups per capita. It’s one of the most diverse cities in the nation, with more than 50 languages spoken in its schools, which includes the University of Dallas.
Communications Manager Meribeth Sloan is proud of her city. “It’s a very cool town with a smart, young workforce,” she said. “We have an established, older community, as well as a vibrant younger community, represented by people from all over the world.”
Having a diverse population can sometimes make communicating with residents a challenge, but it also provides great opportunities. “We rank at the top of many major lists,” she said. “Our corporate presence is hugely significant, and we continue growing.”
One way the City of Irving hopes to continue channeling its diversity in a positive direction and bringing the community together is through its website. By September of 2012, their site was no longer fitting the bill. They knew they needed a change.