Park and recreation departments depend on generation after generation of park visitors to ensure their sustainability in the community.
Some 97 percent of Americans live an unhealthy lifestyle according to the 2016 U.S. National Health and Nutrition Survey. 97 percent.
2017 was a shocking and terrifying year that brought some of the most severe and devastating natural disasters in modern American history. It also saw the deadliest mass shooting that has ever occurred in the United States when a gunman opened fire on concert goers in Las Vegas from his position inside a nearby hotel.
In an era when local governments and their parks and rec departments are resource-, staff- and budget-strapped, you cannot afford to implement programs that you cannot easily replicate. That philosophy is true when it comes to parks and recreation activity and league offerings, but it also applies to marketing and promotions.
It is difficult to think of any role in public service that is as rewarding as that of a park and recreation director. What could be more satisfying than promoting natural resources, helping citizens connect with nature, teaching children the confidence that comes with new skills and helping to improve population-level wellness through the exploration of local parks, lakes and trails?
By analyzing your program data, you can make informed decisions when allocating budget dollars and resources to annual programs. With the proper data and analysis, your parks and recreation department can accomplish many benefits.