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Understanding Heat Mapping and
Why You Shouldn't Rely on It

Heat mapping is just one of many tools that provides information as to what actions visitors are taking on a website.



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Heatmaps can be helpful when used correctly and you have the resources to comb through the data. 

At CivicPlus, our account managers work with our clients to analyze website analytics throughout the year to ensure each community is getting the most out of its local government website. We believe that a website is never 100 percent optimized, and that you can always make it better. 

Download our white paper to learn about:

  • Click Heatmaps
  • Scroll Heatmaps
  • How to use the data